The hype around this is kind of weird to me - really, watching Netflix Instant on your TV is exciting? I mean, I talk about watching shows on Netflix instant pretty regularly with fairly non-technical people, and I'm assuming there's an easy way they're watching on their TV. It's almost comical how many devices I own capable of streaming Netflix, from my (fairly cheap) plasma TV to my 2009 Samsung HTIB to my PS3. I mostly use Apple TV.
Chromecast is cheap, but for the demographic that's been paying $9 - $25 a month for Netflix for a while, this is a solved problem.