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Your comment is precisely why people write the next twitter for facebook instead of curing cancer or solving hunger.

Soylent isn't curing cancer or solving hunger. They're selling meal replacement drinks, which is a large, established market.

Computers were large established market once, but you could not buy one home.

I don't see meal replacement drinks in food stores around, don't think those would be off-the-shelf no-brainer anyway.

It creates a new market.