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I'm not sure if this is script in jest or not - but on a serious note, is there anyone else that gets frustrated when these icons don't actually link to the featured pieces? I'm always curious as to how start-ups are actually featured in these publications but most landing pages don't provide a link.

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It's tricky because you don't want the visitors clicking away and getting distracted reading the New York Times. You want them to stay on the site and read about your product in your own words :)

Being mentioned doesn't mean it was a positive mention, or even prominent.

By simply saying "seen in", you invite the reader to imagine a glowing full-colour centre spread instead of a snarky aside by a columnist in the sports pages.

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