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Wordpress is Wordpress because it's Wordpress.

Your dumb-ass boss can use it. It has 100x more, prettier, themes than everyone else. It has 100x more devs than anyone else.

Related: my buddy still makes $30,000 a month off a plugin he wrote 3 years ago.

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Out of curiosity could someone still do that in today's landscape?

Yes, many people do. There are 68 million active WordPress sites out there. That's a huge market, and there are so many things people pay for on other platforms that you can bring to WordPress and sell there as well.

Out of curiosity, which plugin, may I ask?

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