And in the worst case we have new material for a Citizen Kane remake.
I wonder what his "rosebud" is
"Kindle".
Apt, considering what happened to Rosebud.
Yes, that was the joke. (Kindle isn't anywhere near as obscure as Rosebud, so even though the word 'kindle' has the same syllable count and stress as 'rosebud', it doesn't seem like a good _Citizen Kane_ allusion - until you remember what happened to Rosebud at the end of the movie.)