The website comes off as shady, insinuating that the service is an equivalent or valid alternative to therapy with a professional therapist. The way the 'listeners' are referred to as trained many times (which amounts to an online course, which could mean anything- how rigorous is this course? Are any would-be listeners turned away due to their performance during the course? Does the course last longer than an hour?), and especially the sentence "While many of our Active Listeners happen to be licensed professional counselors and therapists".

It would be more honest to portray the service as an online hotline.