But once you have Draw Something and hundreds of millions of users, it's easier to launch the next hit.
Having that leverage is a big advantage in the iOS marketplace where discovery is a major challenge for newcomers.
Having that leverage is a big advantage in the iOS marketplace where discovery is a major challenge for newcomers.
Also, I didn't say it was a guarantee, but it is far far easier. Also, remember the scale of Draw Something. Over 100 million downloads in the first year.