No, I can't find a single logical reason. Saturating peoples appetite for overmarkeded type of food doesn't seem logical to me.
Just because people will pay money for it, doesn't make it a good idea.
Just because people will pay money for it, doesn't make it a good idea.
It's not logical to pretend that they don't matter.
I guess, what I'm saying is simply that the time and effort going into artificial meat, and the promise it is going to generate will probably end up in continued overcomsuption. Totally overshadowing the social consernes.
I only wish an investigation into how to behaviorally modify our species from doing wastefull and damaging stuff on mass scale, would get as much funding and attention.
If your only other problem with this is that they're working on changing the product rather than the behavior of an entire population, without actually giving a hint on how you would go about changing that behavior, you're just complaining for the sake of complaining.