POWER is not a typo, and it is not a emphasis, this is the trademark from IBM, the thing is really named POWER in all caps.
I have a bit more sympathy for IBM since they weren't exactly going for viral adoption and (seriously) their products have a long tradition of being lowercase-challenged.
http://en.wikipedia.org/wiki/IBM_POWER_Instruction_Set_Archi...
It will be interesting to see if the New York Times refers to it as "I.B.M.'s P.O.W.E.R. technology."
Shouldn't we call out particularly egregious bits of language engineering when we see them?
So why did you write IBM, instead of Ibm? Or ARM, instead of Arm?
The contrivedness of an acronym increases exponentially with its length.
EDIT: OK, I give in. I had too much fun hanging out with the password cracking guys at the awesome Passwords 13 conference last week.