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> How is Soylent different from Ensure Complete? Is it cheaper? Better made? Easier to order? Tastes better? Better for me? Higher quality?

More popular and prominent in certain demographics. Which is what "disrupt" implies, versus "improves upon."

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So, marketing?

Well, sure, everything can be thrown under "marketing," because obviously if no one knew about it no one would be talking about it.

Not everything can be thrown under it, only.. marketing can. Sure, marketing may be why Ferrari sell cars, but that doesn't mean that marketing is the only difference between a Ferrari and a Ford.

Just because marketing lets people know about a product's advantages doesn't mean every improvement can be labelled as marketing.

And it certainly doesn't make a product whose only improvement is marketing something worthy of equal attention to a product that actually improves some other aspect.

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