I'm talking about equivalents. Same size, same age, similar options, etc...
For instance, I had a Prius and put 120K miles on it in 5 years. If I recall correctly, compared to a similarly outfitted Camry, I saved thousands in TCO in 5 years.
This is in the economy car class, which means people are usually looking for economy. If it were a sports car, we'd maximize for performance.