I'm a craftsman

You may be a craftsman, but here's a hard truth:

Nobody cares.

The day of the programmer craftsman (especially in games) is over; people only care about shipped product. Just because you've got a great codebase with brilliant architecture and test coverage doesn't mean anybody will play your game--if, indeed, you ever manage to ship.

Fuck craftsmanship--build something people want when they want it, and do so as efficiently as possible.

(For the record, I spent several years down the path the author is mentioning. My team and I had really good code, really thorough tests, and not a single fuck was given by anyone--including, eventually, even ourselves--because we didn't do anything with it.)