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The real question being why did they have 178 employees?

It sounds almost like they were following the Digg engineering approach rather then Reddit's.

http://www.linkedin.com/vsearch/p?f_CC=1668979

A lot of "brand strategists"

The number of people with "brand" in their title is amazing.

Is that a fancy title for someone who interacts with the tumblr community? I noticed they're located all over the place.

In ad sales lingo, 'brand' is pay per view or sponsorship advertising. These people will be looking after the big clients, think music labels, movie studios, TV networks...

Hey, do you have a link/url to the Reddit's Engineering Approach article/post. I'd very much like to read it. Thanks.

Sorry I don't. That comment was based on knowing the history of both of them. I believe that Digg had something like 80 employees vs reddit's 5 or so. That's based on from memory. Interviews with Owen Byrne (Mixergy), Kevin Rose (I think it was mentioned on TWiT when he was on), and places like HighScalibility are where I got those basic numbers.

I wish I could point you at some better sources but that's the best I can remember sorry.

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