So, basically, the solution to "hyper social" is even more social data, automatically gathered and funneled to company X, so it can be more context-sensitive in what it shows you.

Forgive me for not leaping for joy at the prospect of this future. Imagine if FourSquare were always (literally) on, and tracking literally everyone you meet. And then they started selling your data for advertising, as they're doing now. Or they get hacked, and someone dumps the data / performs enough queries to make an extremely detailed ID-theft of a handful of random people.

I'd rather not have all my past, present, and future eggs in the hands of one anything, much less a for-profit company.