>> it boggles my mind why everything thinks BB10 is crap, and that no one wants it
The brand is ruined, much like Yahoo, Myspace or AOL.
The brand is ruined, much like Yahoo, Myspace or AOL.
Which isn't a knock on him if he can't - after all, Steve Jobs was an extreme outlier in a field of extreme outliers.
That said, Apple turned themselves by mostly abandoning their roots (big beige boxen) and go in a completely different, largely unprecedented direction - I don't see BB doing this. Even the iMac, iconic as it was, wasn't the turnaround point for Apple - iPod was.
Good point. Reminds me of Chrysler under Iaccoca. The K-car stopped the cash bleed and restored the company's reputation, but it was the minivan that made them fabulously profitable.