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Can you point out some of Steve Jobs' writing that is heavily self promotional like Wolfram's?

I wasn't saying Steve Jobs was self-promotional like Wolfram, but a lot of Apple reveals involved 'incredible, never-before-seen' sorts of language. Language like "as far as I know we're the first people to ever do this" seems like the kind of thing Steve would say about a product; these guys are just applying it to a project they worked on.

If I'm honest, I'm probably just very cynical about any sort of salesmanship.

If only they did this for Pixar films and then you could've said that Steve actually had a hand in this...... ;)

Probably. People act like apple was the first company to perfect their marketing and message, maybe they were, but it's completely acceptable to me that a company would want to optimize how they present their products.

Most of us are just jealous of how successful they've become, which is also not unexpected. Wolfram, however, could work on sounding a bit more humble in selling himself.

> Most of us are just jealous of how successful they've become

says who?

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