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... as opposed to a random blog post?

I don't think it can be considered as random once a whole million dollar compaign was launched around it (compared to a reddit comment I mean, whatever is written still means nothing till you have a product). And I kind of find Rhinehart post a little more detailed : http://robrhinehart.com/?p=424

> I don't think it can be considered as random once a whole million dollar compaign was launched around it.

This is an argument for relying on existing products, which have development budgets in the tens of millions, decades of research and experience and dozens of dietitians and scientists working on perfecting them.

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