Exactly. I don't understand why there is such an outrage going on about Soylent. I mean, the guy is legitimately trying his best to achieve an idea he had which interested far more people than he thought it would. What's the matter with that?
The problem comes when they use misleading dubious claims on the fundraising page. They had no need to use those claims; as you point out in another post the initial blog-post created a lot of buzz.