The problem that most people have with this implementation is their salary numbers are quite low, and their equity numbers are quite low or zero.

You have to be very careful to avoid falling in the "build this for me and I'll share it with you" trap, because talented individuals get pitched this way all the time. In fact, you're going to get lost in their mental spam filter if you don't deviate from this stereotype immediately.

Whether you yourself feel this way or not, leading off with admitting you can't do what they can do by yourself, that you're willing to pay handsomely for their help, and that you bring a significant amount of value to the table yourself (not just money, ideas, vision, and a sense of ownership but the ability to raise capital, sell to people, etc.), will be the path to landing the best cofounder.