On proper USB cables, it's always logo-side up, isn't it?
But even so, there's no tactile difference. So cabling a phone in the dark (pretty routine at bedtime) is a crap shoot either way. I personally solve this with a bedside dock, but it's a legitimate fault.
I've had a lot of non-conforming USB stuff pass my door and it's all really really awful.
Annoying wireless and iffy non-Windows support join the pack.