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I agree, I think that's one of the hard things to balance. Force the information down a user's throat, and they'll hate you for it. Don't give them enough information and you end up with users who have poor experience.

Honestly, I think the best on boarding experience is a super-intuitive design. But that's just me.

Yep, the ideal case is when you can blend selling, learning and using. As soon as you type something into Google's giant field, even if it's not what you're looking for, you're able to do all three.

Maybe we should call this type of site the "onboarding try hard." Probably just a sign the product designer hasn't figured out what they want their user to do, so instead decides to show you the entire car lot and hope something sticks.

Yeah I was surprised he was advocating a walk-through. To me, the web design is a failure if you need a walk-through for the most basic interaction.