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This is quite surprising. I'd never expect to be that high.

From the public? Maybe. However, some more tech-savvy sites are hit even harder. Apparently 50% of the readers of gaming site Destructoid use Adblock[1].

[1] http://www.destructoid.com/half-of-destructoid-s-readers-blo...

Some sites we're working with have over 60% of their audience blocking ads! Tends to be the gaming sites in particular.

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