I'm also one of thousands of people who has my digital content locked up by them due to their ridiculously complex digital rights management on the 360, that is far far more ornate and frustrating than anything rootkit-toting sony has ever thrust upon me.
They are paying people to develop apps for their platform. oodles and oodles of cash. it's literally a joke amongst mobile developers that they have come to almost expect a pay-day from microsoft to port things to their platform.
In my opinion, they have meticulously dug themselves into a hole of being generally untrustworthy, and it will take a miracle to extricate them from it.
But hey, i'm not really happy with apple anymore either, so I am an equal-opportunity cynic.