Well it is pretty heavily subsidized...
I guess humans just like paying for freedom with blood, rather than money.
And let's not forget how many people like their devices to be entirely controlled, because they're afraid of entering the wrong commands. This stuff requires not only money but also time, and most people have neither to sacrifice for technology.
A lot of people are well aware that e.g. their cell phone is bound to a provider and that this is a significant drawback.
Let's not mingle that.