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Scratching an itch that doesn't exist, with a name that makes it impossible to have an intelligent conversation around.

GIFs seem quite popular on places like tumblr, with a crowd that is unlikely to be put off by that name....

* a name that makes it impossible to have an intelligent conversation around

why? Is the word orgasm so scary to you?

Thus proving the point.

Let's name a company that loosely sounds like "orgasm", that we cannot pronounce. Genius.