My initial reaction to this headline was, "Orwellian doublespeak at its best," which is of course the hoped-for response.

On second thought, I don't see why this matters. Facebook transparency matters only to Facebook account holders. And it's free to create an account if you don't have one.

Getting mad over this would be like getting mad when the government releases electronic data sets, which of course means you have to have a computer (and computer savviness) to access them.