This is a very good question, and a very complicated one. In many markets, retail clinics and urgent care centers are open 60 hours per week at best; nights and weekends, treatment options are scarce.

Additionally, many hospitals operate onsite "fast-track" clinics which are connected to the ED, so low-acuity conditions are essentially treated in something resembling a retail clinic.

Our goal is to make the emergency medical treatment experience as efficient as possible. Parents don't want to be sitting in the waiting room half the night, potentially exposing their children to contagious diseases in the er. Professionals lose valuable time to ER visits that drag on forever. We're trying to recapture that lost time and give the patients more control of the treatment process.