* Changes are tracked by line which is equivalent to a paragraph in a book. If I go in and add a comma to a paragraph and my coauthor simultaneously changes a word in that paragraph that can create issues.
* Errors are very difficult to solve for my coauthor. When Github Window's app encounters an error, it basically says "Just open up the command line and you should be able to figure out how to solve this". Of course this isn't feasible for a non-technical audience.
If your product can fix these two issues (which it looks like it is trying to) it could be very valuable.