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Regarding the businessweek comment, I can only say that if the desire and willingness to start companies was a meaningful trend, it _might_ have been noted as an option.

I would disagree with this: "1) that doesn't appeal to BW's audience" starting businesses _does_ appeal to businessweeks audience. ;)

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But that's not a 'place to work'. It's like having a list of the top twenty restaurants, with #3 as "Your kitchen, assuming you go to culinary school and are a talented cook and have the time to cook and..." it doesn't give any real information.

I wouldn't be surprised if BW's readers were less entrepreneurial than average. It's a magazine about big business, not about doing business.

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