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Why not wrap these new features into "Live", it seems like they are also going to be competing with themselves.

The tag line is horrible: "When it comes to decisions that matter, Bing & Decide." I prefer the name "Live", since it seems more relevant.

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Live is tough to use as a verb, and they use Live for a number of other products (e.g. Xbox Live, Windows Live, MSN Live Spaces). As a result they have to describe the search as Live Search, and they don't own LiveSearch.com.

So even though live.com is an awesome domain it wasn't going to work for their search engine.

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