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Great story. TC, VB and others should do pieces like this more often. One comment:

Flowtab could not be distributed through partnership with companies that sell Point of Sale (POS) systems.

Anyone have insights into why this is?

I do! So before Flowtab I built ZingCheckout, a web Point of Sale (now used by Tesla Motors). I learned a ton about POS distribution, it was a big part of our growth strategy. However, a POS reseller really can't justify the cost in selling only Flowtab (like you could with a POS) because it was an ancillary product and couldn't yield the high upfront sales $ from bar owners.

Mike Townsend

Was the focus on mobile ordering or mobile checkout at the end of the night (or when the patron decided to leave?)

Integration with a POS would make that a better experience than everybody trying to get the bartenders attention to close out the tab.

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