How do you get ahead in an industry that can’t see its own future?

The carriage makers don't know how to make the horse-drawn buggy more profitable against this new fangled thing called the "automobile", and the new automobile makers are looking for ways to monetize their new invention. Once the carriage makers can come to terms with the fact that the buggy is no longer necessary, maybe they join forces with the automobile industry to help it become profitable.

I'm starting on Monday as an intern/reporter at a well established international (print and web) science magazine and am wrestling with these questions right now. I'd love to try (or at least promote) some crazy ideas, if any body has any suggestions.

I think, for example, that magazines should also be (web) tv channels. Vaynerchuk's wine library seems like an interesting model, I wonder, can it work for science?

Also, are there any podcasts that are economically viable?

Any ideas or suggestions would be greatly appreciated; DM me at Twitter if you want to get in touch (@mainsequence)