"Alphabetic confectionary nomenclature" is a fantastic phrase, and I regret that I will have great difficulty finding another use for it.
I'd go with Lemon Drop.
or Lemon Sherbet, because Dumbledore :)
Then M&M?
Maybe even with a similar corporate collaboration with Eminem
I always loved the white M&M's.
I'd go with Marzipan
That won't happen, because Americans basically don't know what marzipan is.
Honeycomb isn't exactly popular here either.
Neither was Android Honeycomb
Monsanto.
This deal with KitKat may well set the precedent for that to happen! In fact, wouldn't be surprised if the marketing/branding folks at M & M and other candy manufacturers are already thinking along these lines.
My GF isn't a techy person, but she asks "What's with this Android KitKat thing!?". So I explain it to her. She says "I MUST HAVE A KITKAT."