I was being sarcastic, the point is it's big, no, not even big, it's enormous and unwieldy.
Most luxury watches are bigger, and much heavier....
Luxury items are meant to be flashy, a man with a Rolex is basically saying "Hey look here, I'm freakin' rich", while a man with that monstrosity is just saying "I'm a douchebag with a ridiculous-looking watch".
Exactly, it's the difference between classy taste and ostentatious gauche
The line between a watch saying "Hey look here, I'm freakin' rich" and "I'm a douchebag with a ridiculous-looking watch" would seem to be both in the eye of the beholder and razor thin.