This serves us in many ways. For instance, we have all of the pictures in one place, not spread over many services depending on where family members post them -- although some family members also post to facebook :( For the grandmothers and grandfathers we just give them the url instead of trying to explain a YouTube channel to them. They know how urls work, not how YouTube works.
This also serves as a backup. The server is hosted outside our apartment so the pictures we put there can be easily fetched in case something happens to our apartment (and computers - but this can also be fixed with a backup server, this is a side effect).
Basically, family album in one place -- no matter who the photographer is (and backup).