My personal experience with boards roughly the size of the Trinket has been as follows: I have purchased a Pro Micro [1] compatible with an ATmega32U4 chip and an on-board MicroUSB port from a Chinese seller on eBay for under $9 as well as two no-name Arduino Pro Mini variants with ATmega328 chips from two different eBay sellers for around $4 each, all fully working. At their price point the latter can compete with ATtiny85 chips directly despite being noticeably more powerful and more convenient to use in many cases. I can't say much about the long-term reliability of those boards (my guess is that if you buy enough of them you'll notice that on average it isn't that great compared to that of boards with officially sourced MCUs) but the ones I got for myself and acquaintances (different models, six total) work as specified for now. The oldest one is over a year old and has been used in several different projects including one that ran continuously for 160+ hours.
[1] An Arduino-compatible board designed by Sparkfun, https://www.sparkfun.com/products/11098
If you're a hobbyist, it's definitely not worth saving a few bucks if you're only making a few of them and you account for the value of your time. YMMV.
http://forum.43oh.com/topic/594-use-a-12mhz-external-square-...
You can find the port at https://github.com/msloth/contiki-launchpad and a write-up at http://www.bithappens.se/blog/2013/05/26/contiki-for-ti-msp4... and http://www.bithappens.se/blog/2013/05/26/simple-yet-efficien... with lots of measurements and other crowd pleasers.
[1] https://github.com/adafruit/Adafruit-Trinket-Gemma-Bootloade...