Business error leads owner in new direction and success
ocregister.com
ocregister.com
Gala put more than $600,000 into the project, money earned at the restaurants, before the official launch of the company, Altametrics in Los Alamitos, or the inventory control product, eRestaurant, at a Long Beach trade show in October, 2000.
When I was at the "trade show" part, I simply can't help thinking if things could have been easier for them had they read Steve Blank's (recent) Going to Trade Shows Like it Matters (http://steveblank.com/2009/05/21/trade-shows/).
Of course, I have to agree with rrival on the capital part.