Partly because of this, Haskell is never the "default" choice--if you set out to "learn programming", you'll be quickly herded to JavaScript, Java, Python or, god forbid, PHP. The only people learning Haskell are the ones who set out to learn Haskell.
Hopefully a nice web-based, turnkey development environment will really help with the upfront cost. Now to learn Haskell somebody just has to go to the website and start.
Of course, interactive tutorials for Haskell would make for an even nicer introduction. And hey, the same company behind this IDE has something like that: the School of Haskell[1]! It lets readers edit and run Haskell code snippets right in the browser, which should make picking up the basics even easier.
[1]: https://www.fpcomplete.com/school
It's very gratifying to see people chipping away at one of the main walls to Haskell adoption.