> What should I do to make this product viral?

That's easy:

First and foremost, don't ask how to make it go viral in a public forum.

Second, let the news spread through agents provocateurs that it's a terrific program, so terrific you're having difficulty protecting it from thieves and pirates, but you've created what you think is a bulletproof protection scheme to defend your magnum opus against the barbarian hordes, and you're privately confident about your protection scheme.

Then step back and watch.

> What other features / benefits you suggest we should provide to make Joognu.com more viral?

You're way too sincere and eager. You need to adopt the "briar patch" strategy: "Oh please, mister boss man, don't throw me into the briar patch ... pleeeease!"

http://en.wikipedia.org/wiki/Br'er_Rabbit

Quote: "In the Cherokee tale about the briar patch, 'the fox and the wolf throw the trickster rabbit into a thicket from which the rabbit quickly escapes.'"