Chris points out a great example of NDD here with Hadoop.
I do a lot of client work and I see this mistake CONSTANTLY. So often in fact, that I recently wrote up a story to illustrate the problem. Rather than use a tech example, I use a restaurant and plumbing to drive the point home. When the same scenario is put into the context of something more concrete like physical plumbing, it shows how ridiculous NDD really is.
http://devopsu.com/blog/boring-systems-build-badass-business...