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The overwhelming majority of revenue comes in the first weeks of a game launch. For a major franchise like this, you safely know what minimum dollar amount you'll make. Invest in market for hopes of a big hit.

Sure, ROI is tough. But think about the wrong decision to not market and sales flops in the first 2-3 weeks. You can't make up that lost revenue from launch.

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Exactly -- and from a GTA franchise standpoint, their biggest success is just hyping the release as much as possible. They have tons and tons of fanboys who all rushed to buy copies on opening night. There was no doubt this would be a success --

But to build awareness and convince more people to go out and buy it during the opening weeks, that's where a poster like this comes into play. Constant visible reminders of the release date turn a 500m release into an 800m release

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