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Pinterest's users are mostly women.

In the US, this is true. In the UK, it's more of a 50/50 split. (I can't remember where I read that; otherwise, I'd provide a source link.)

> Women click on ads far more often than men do.

Is this actually true?

I've also heard that women purchase over 85% of all goods sold in the USA. Let that sink in for a minute!

Your source is over 10 years old. I wonder how things have changed since then with the improvement of online shopping.

They do?

Women be shoppin'?

More than that, planning a Dream Wedding. That's Pinterest's real bread and butter.