It used to be that you could patent specific implementations, and of some one could come up with a better implementation, they could patent that. Nowadays, it seams like you can patent just about anything, regardless of whether or not it can be implemented at the moment. It would be like the Wright Brothers patenting "a flying device that uses an engine and a propeller" without ever even trying to build one.
Patents, in theory, apply to methods rather than concepts, so if someone does patent "a one click shopping button" they should only hold patent for their implementation.
The problem is both the misapplication of patents which appear to grant patents over any implementation, as well as patents over implementations which are too simple, such that anyone who wants to build a similar item would go to that implementation as an obvious solution.