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Absolutely agree and that's what I've been doing while looking for jobs. You learn a ton and you might just hit on something that works.

A couple thing I've learned is that you should never thing that an idea is "the one" and that a mindset building to learn is better and a mindset of startup. You never know what project is going to take off and by working to learn, it keeps motivation up when things fail.

Wait. What? You've started 12 startups in 12 months? Basically meaning that you've done one startup project a month?

no - will do.

basically we seem to be entering a world where one person can launch a small profitable online business that takes minimal support. if so what needs to be templated / automated and what really is irreducible

it's worth a go. if I find out different I find out different.

Quickly learn what? We can't eliminate worry or fear whatever we choose to pursue. I think what prevents you from succeeding is not business related at all.