What is so great about this game? Most of it looks like terrible cut-scene-choose-your-own-adventure.
Media are just converging toward low-risk, formulaic, and consistently profitable goods. It happens at a speed inversely proportional with the complexity of the medium: music has been manufactured for a while, more recently movies, now games. Novels have proven trickier thus far. Readers seem to appreciate originality more and are more discerning, with a lot of surprise hits (and failures). It's only a matter of time before that formula is cracked though.
I can only assume that you either just don't know very much about music or you are mixing up "media" with "the top players in the media industry"