What you see in the data is just the percentage that the red (Apple) takes.
But you fail to see that:
1) red went there from nowhere. In a totally unrelated industry from zero to hero.
2) all other colors, from that point on, started offering stuff just like what red introduced. Before the iPhone's introduction, the top 10 phones looked totally unlike it. So much unlike that people thought it would be a flop, and considered the total lack of physical keyboard "insane" (!). After that introduction, all they started look totally the same.
(Including Android, whose prototypes shown just before the iPhone announcement were crappy, 2006 like regular phones, with physical keyboards and a small screen -- and whose firsr version, introduced a whole year after the iPhone was just like it).