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Yeah, I didn't even realize that until you said it. Whenever I see an iThing, I assume it's something Apple. The power of branding.

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For others: IMAP long predates the iPhone.

http://en.wikipedia.org/wiki/Internet_Message_Access_Protoco...

I don't think anyone was suggesting it wasn't. The problem was spelling it wrong in an ambiguous context.

The power of Lower and Upper cases. The visual system recognizes words by its shape.

I would probably had seen IMAP thousands of times. iMap is the first time and has a very similar shape to iMac that is very known for me as I had several of those.

I don't really know why he starts with lowerCase, them Upper case in the middle, then lower again.

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