What are some examples of companies that have succeeded without taking this approach?
Also: examples of great products that people are struggling to market effectively?
Also: examples of great products that people are struggling to market effectively?
Virtually any company that created a new product or product category. See what others have posted on this thread as examples.
>Also: examples of great products that people are struggling to market effectively?
Well, I could, but the likely subsequent quibbling over products of which you've probably never heard misses the point. So, instead, why don't I just state the corollary to the implication in your question: everyone is aware of every product that could be of great interest or use to them.
Because, that is effectively the corollary to this article as well.
There are marketing challenges that are completely divorced from the viability of the product itself.