i will watch this tomorrow, hope he explains how he faked the community at the beginning
The day when neither of us had to submit anything was a great one - it happened during that summer and gave us hope that the damn thing might actually work.
I don't think it's something to look at negatively when you take into consideration the judgmental nature of a consumer. Most consumers don't know or care how new a product is, if it looks inactive they won't use it. Faux-ing a small amount of activity at the start gives you a chance to set a tone and direction for user-generated content, and helps overcome the initial bias of a new site.