Amazon also says that Settlers of Catan is the number one selling children's musical instrument toy. They don't do everything 100% right.
Once you click your Account, or try to login it will send you on via verified https:// regular pages and the cart does not have SSL. Possibly for speed issues
Yes, it's HTTPS, but it's not EV HTTPS. There's no green bar, just the lock icon that anyone with a $7/year SSL gets.